3 Ways Google Writing can help you win this holiday season

3 Ways Google Writing can help you win this holiday season

Winter is the golden season for many companies. In fact, some businesses-from the local to the national brand Digital Marketing Company in Bath chain-will produce more than half of their annual revenue in November and December alone. Who make critical business ad Q4.

But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and expensive) during the holiday, price many out of the game. In such cases, it may be best to focus on the promotion of organic instead. That’s why we shine light on marketing tactics that offer exceptional value for very little effort: Google Posts.

What Google Posts?
Google Posts enable companies to microblog about events, sales, and promotions directly on Google My Business (GMB) their public profile. This is a relatively new feature, which has been created specifically for Google Maps in 2017, but absorption is still amazingly low.

If you want to get an edge during this holiday season (let’s face it, who does not?), Google products absolutely free and underused this could be your best bet to not only engage your existing customers but also get a boost SEO significant your competitors do not even know about. Here’s how.

Claim more SERP real estate FREE!
Google Writing is a potential game-changer because they take large amounts of valuable real estate Google, appears in the Knowledge Panel on both Google Maps and standard search results. They are hard to miss, which makes them ideal for timely announcements such as hours-especially the holiday for impulse buyers and those looking for last-minute gifts that will not hesitate to venture into the store with a clear opening.

Google displays search results and Google Posts review for Ashley Homestore

Remember that even when you set the seasonal hours at GMB, the dreaded “time might be different” message may appear, dissuading potential buyers. All you have to do is Google Adverts published detailing your seasonal hours to give customers the confidence they need to pay for your shop visit.

Ranked for more searches
Google Posts Another great use is to encourage the promotion of your holiday. If certain products are on sale or offer store-wide discounts on vacation, you can announce it conspicuous. There is also a secondary benefit for ads through Google Posts for Google to use this content as local SEO ranking factor. By using this feature, you will increase the likelihood that Google will cover your business in a more extensive search query.

Read Also:- Why you should add a newsletter in your marketing strategy?

Google Local Posts in 3-pack featuring Hawley Lane Dental, Brush & Floss Dental Center LLC, and Dr. Teeth
Source: Local Search Forum

Google does this is by pulling the pieces of Google Posts to decide which businesses to rank in the local coveted 3-pack. So, for example, Google Post that promote a “25% off men’s watches 25% in December” will be eligible to appear in the local 3-pack for “men’s watches” search query. This is the key word optimization methods above and beyond your website, and Google seem to support for local search.

Step ahead of your competitors
Google Posts an exciting prospect for the 2019 holiday season just because they are so underused. It was only the third end of the year in which Google Posts have a business life and many have yet to learn of the benefits. Do something your competition does-and, in the process, completing your Google presence to look more professional than your local rivals.

With the SEO boost, not out of the realm of possibility that Google Posting crafted could be a determining factor in purchasing decisions of customers. After all, it is no secret that Google prefers businesses that use any of the products available. If there are two local Digital Marketing Agencies in Bath retailers that sell watches men and only one of them has been Google Adverts promoting the fact that, one would Google prioritize? Exactly.

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