Boom in Online Shopping

Boom in Online Shopping

What caused the Australian e-commerce online shopping boom?
With a population of 24 million, e-commerce in Australia is largely driven by a stable economy and infrastructure, rather than the number of consumers.

Australia is ahead of the Asian Digital Marketing Agencies Bath countries are very solid for a number of reasons, including the following:

The high level of internet usage
Up to 85% of people in Australia have internet access and the number of users increases at a rate of 1.7% per year. On a global scale, this is a very high proportion of the population and has ensured that the Australian e-commerce business can reach a very large audience.

Furthermore, social media has seen an increase in usage across all age groups in Australia, enabling businesses new ways to connect with a large audience. In 2017, the number of social media users in Australia is expected to reach 12.1 million users.

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The rise of the mobile devices
Currently there are about 19.4 million mobile phone users in Australia. With more and more people have regular access to a mobile device, it is easier for an online business to reach buyers. The ability for customers to shop anywhere at any time is one of the key factors behind the popularity of e-commerce store.

In 2015, approximately 35% of e-commerce transactions are made on smartphones and 27% of consumers buy products from a mobile device on a weekly basis.

Preference for online shopping
According to a study by Roy Morgan, four Australians of the 10 products purchased from e-commerce store at least once a month. It was a once a month!

2016 Report of the state of E-commerce Foundation showed that about 65% of the people of Australia online store and this trend is only increasing. Australia is quite used to buy things on the internet internet users and 79.4% have indicated they prefer this to traditional shopping.

Let us not forget that a sizeable chunk of the population who live in regional areas of Australia where online shopping is almost a necessity rather than choice. The online store can sell to this market once unreachable. provide retailers with better opportunities for e-commerce retailers to grow their business. Over the last decade, many physical stores have started an online business and have become successful.

So what’s next for Shopping Online?
Australia to buy more and more online every day, all the key indicators showed that more of the retail market will continue to move online. E-commerce currently holds 35.7% of the online retail market and increased consumer adaptation on a global scale. Is your Digital Marketing Company in Bath business ready to reach new markets and sell online – let’s talk.

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