It’s almost Valentine’s Day, and most of us think about how much we appreciate our spouses, significant Digital Marketing Company Stafford others, friends and family. This is fine, and if you do not know what you do to make them feel special this weekend, it’s never too late!
Some people might think it odd to ask if you love your customers as English use this word to describe such relationships. To be clear, when we say “love”, we mean it purely in the sense of brotherhood manifested by the Greek word philia.
So, with the love of language lessons aside, how will the concept is to love your customers help you grow your brand and strengthen your public relations?
Companies who love their customers enough to differentiate and create a unique value respected and highly profitable. You may have heard about the important examples include: Nordstrom, Southwest Airlines and Zappos.
If you are in the industry is highly competitive and price sensitive (for example, the automotive industry), you might think that this concept does not apply to you. I used to agree, until I heard the story of Terry Taxi in Heavy Duty Aftermarket Sunday (HDAW), 2013.
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Taxi Terry had been a regular taxi driver in Jacksonville, Florida, until he decided to differentiate its brand with loving customers and offer a unique value. He created a brand promise to deliver “best cab ride of your life” for its customers. This strategy quickly rose to become a driver Terry Jacksonville serious option for companies like IBM, Microsoft and others. We can not tell the whole story and Scott McKain do, so we encourage you to watch below.
In the end, the story became the inspiration for the challenge of finding new ways to love our clients and find new Digital Marketing Agencies Stafford ways to provide a unique value. If the Taxi Terry can wow customers in the taxi industry, what is the reason we are when we do not clearly communicate how much we appreciate our customers?