After the tragedy of George Floyd and the following protests and demonstrations, awareness about the need for equality, inclusiveness and diversity have many Digital Marketing Companies Nottingham take action. Some organizations already have initiatives and resources D & I to guide them but many others find out what is most relevant and meaningful for business, customers, employees and their communities.
Many negative biases that exist in terms of equality are triggered by how people are represented or not in the media and in marketing content. Marketers like agencies we are in a unique position to make decisions about inclusive in the content produced and people are involved as s both for marketing are carried out for clients and for agency marketing.
We have discussed the topic of internally diversity and inclusive and our team values require us to do more and more. If the value is not enough to inspire the company to the action, consider more people considering equality as one of their main factors when thinking of buying from the brand. Whatever, it’s the right thing to do.
I understand some companies take the time to “find out” what makes sense for their diversity effort because for some people and companies, intentionally inclusive is a new area and there are some fears to make the wrong decision. But there are some things that marketers can do now, easy and meaningful.
For our own marketing content, we have been active advocates for gender inclusive for the last 10+ years. Also, the conversation about the selection of images and s always includes what I will call passive efforts to represent the diversity of people working in the target audience given. But it’s not enough. Not with long shots.
Our team is skilled with words but we are sir in creating an impact with marketing. Taking ongoing action to educate ourselves about equality, inclusion and experiences of marginalized people in our world help us more empathetic and understand what we can do to change good intentions to be a result. So what will we do proactively to create an impact?
Or organizations, we involve outside assistance for education and guidance around recruitment, communication, and more meaningful involvement with our community. We stand and support efforts in various ways from financial support for local organizations for team members participating in local events and demonstrations.
From the point of view of content and marketing, we have added steps to the process of making our marketing content and efforts to identify s. We are committed to being more proactive about various representations of color people in:
Media Content Agencies: Images in blog posts, websites, bulletins, newsroom, social media
In presentation: conference deck, pitch deck, webinar, training content
s for the Agency and Client: List of s, quotes, interviews, quotes for media content produced, s are involved for events and activation of brand content, paid influences and media s buys
Outside what our agents do with content and s, I have been able to make small but meaningful changes in my own content and when people ask me to recommend the speakers, potential employees and consultants. Of course there is more and I have learned a lot for the past month and will continue to do it.
Being more inclusive about the diversity of people represented in the marketing content and Digital Marketing Agency in Nottingham involved is probably one of the most basic things that can be done by marketing agents to begin to influence how color people are felt in the business world.