Did you know that Pinterest allows you to run a campaign conversion?! With more than 100 million active users and a low level of competition, it is a great opportunity for marketers to introduce another layer to their advertising strategies.
How to run a campaign conversion on Pinterest
When you think of running a campaign to drive conversions, there may be some platform on which jumps to your Digital Marketing Company in Nottingham mind instantly – Facebook, LinkedIn, Google AdWords, etc.
But, did you know that Pinterest allows you to run a campaign conversion?! With more than 100 million active users and a low level of competition, it is a great opportunity for marketers to introduce another layer to their advertising strategies.
We understand the hesitation may be though; with the new platform comes a new learning curve and a challenge to face. That is why we will take the time to walk you through how to run campaigns on Pinterest conversion so you can take full advantage of this advertising opportunity.
Here are some simple steps to Pinterest marketing success.
Define your audience.
This may seem like an obvious first step when creating a kind of marketing strategy, but it is often overlooked. Without clearly defining your audience, you can not create interesting crafts Pinterest boards or relevant ads. The biggest mistake a digital marketer can make casting the net too wide to really drive results. Instead, create different boards that serve specific audiences are different, so they are more likely to take action.
Converting campaign on Pinterest requires scoping out the competition
The scope of the competition.
This is an important step that is often overlooked. Before you start filling out your own board with Pins, especially the ones you want to promote, take a look at your industry or niche in Pinterest. How other brands to make themselves stand out? The type of content that resonates best with people who could be your potential customers? But most importantly, identify your competitors content area that can improve your brand.
Converted into a business account and confirm your website.
Similarly to other platforms, you Pinterest profiles into account the needs of business to run ads and gather insights about the behavior of the page. It gives you insight into what your audience reacts well to, what did not work, and other brands that engage with your followers. It also allows you to integrate Pinterest and your website, so that the platform can track how people are interacting with Pinterest-based content on your website.
Interesting images used in the conversion campaign Pinterest
Choose an interesting image.
Pinterest is arguably the most visual of all social networks. The important things to remember is that the image quality and the purpose it is to serve. high quality images look better because they do a better job of capturing the attention and give your brand a higher perceived authority.
It’s also important to think about what the purpose of the image will be served – and select the appropriate image. For example, an image designed for brand engagement may be simple, with bold colors or selective focus. Images are designed to inform or convert may contain slightly more content, some text, or fast action. Either way, make sure that your images have good lighting, in accordance with the nuances of your brand, and keep the style consistent throughout your profile and other social channels.
Putting your brand personality into your Pins.
With so many competing Pins for the eyes, it is important that you stand out. As with the rest of your social channels, get creative with ways to organize your content separately. Identify Digital Marketing Agencies Nottingham important part of your brand personality and make them shine through your images. If you have a lighter tone, including funny sayings or play on words as text on your images. If you are trying to be informative, including tips or steps in your image.