Let’s start by saying that digital content creation is not a science. You can not just follow a series of steps in a blog (although how well written and articulate it …) and guarantee Digital Marketing Company Bournemouth successful campaigns, link-worthy. You can, however, increase your chances by including certain steps during the process of making your content.
I have created a website content for years, from short and long-form videos to interactive and static infographics, and if there’s one thing I’ve learned, it’s that anything can be interesting. The key is finding the right story to tell and a great way to tell it. Now, obviously it’s much easier said than done, so why link building is difficult, but also fun. If you do not find your fun either doing it wrong or it’s just not your call. If it’s the latter that really well, making the digital content is not for everyone, you still cold and I still like you. If you only do one, then maybe these tips can help you out.
Tip 1: Try new things
It’s easy to get stuck in a routine, browsing the same site, talking to the same people and watching the same TV show. Now, do not get me wrong, I like routine, but it is important to diversify your entertainment. It gets you out of the bubble and exposes you to different views, stories and experiences.
So, read the letters you do not normally read, watch TED talks, listen to popular podcasts and sign up for the newsletter interesting. I get between 10-20 daily email newsletter and, despite how busy I am, I always make sure I scan each of them to things that interest me. If something jumps out I made a note of it in a spreadsheet which I aptly named ‘interesting thing’. I have extended this doc for more than a year now and have more than 800 links to articles, datasets and pieces of content that pierced my interest in one way or another. It always helps me when I need inspiration or a need to generate new ideas quickly.
Tip 2: Question your taste
We have all seen a successful digital campaigns, ads or viruses hit TV show and thought ‘Why is it so popular?! I just do not mendapatkannya.’Tentu course, it is your right to not like any movie, campaign or articles you choose, however, can be really useful to take the time to try and understand why they resonate with others. You will probably find that, once you start stripping the layers, there is a key theme or narrative that has a broad appeal. If you’re quick to dismiss the first things you do not like it, you may find that you lose an entire content ideas that others find interesting.
One good way to find out if you are the exception that proves the rule is for … yes, Google it. Are people talking about it? Check out Google Trends and pop a few keywords here and there – whether small line ride? If so, do you think might not be the general consensus. You can also find, by consuming some related content, that idea or theme starts to grow on you.
Tip 3: Do not let you limit your brief
It’s probably safe to say that every person has been given the brief previous limit, and nothing stifles creativity as a list of things that you can not do. Clearly, it is important that you connect with your content or your client’s brand and share core values, but if you or your clients offering a niche product or service, you will probably need some flexibility if you want to get the coverage.
Sometimes it can be difficult for people to distinguish between traditional and digital PR, so that you can pitch the best idea ever and the campaign will not always be enough to convince people to explore themes and topics that are less well known. One thing you should never do though was the son of a good idea. If, in the end, it was not quite right for your short, that it was OK. Banks and re-pitch later. You may only Digital Marketing Companies in Bournemouth need to build a little more confidence before you create website content that venture into unknown territory.