Indexing Google Moving to Mobile First

Indexing Google Moving to Mobile First

Mobile-first indexing will change my Google rankings?
What should I do for my business website?
What if my business does not have a website for mobile?
In Google’s efforts continue to make Digital Marketing Agency in Southampton the web more user friendly, they held the first mobile indexing. What does this mean for your business? Do you need to change anything on your website? If your website mobile ready, that’s it?

What a Mobile-First Indexing?
As an ever increasing number of searches that occur on mobile devices, Google wants to index and search results to represent the majority of users – who are looking at the phone. This basically means that the mobile version of your website is the starting point for what google is included in their indexing and the foundation for how they rank your website.

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This is called a ‘mobile-first’ as a reference to the fact the mobile version of your website will be considered the main version. This means that if a website does not have a mobile version, a desktop site that can still be included in the Google index. However the lack of camaraderie experience of mobile web sites can still have a negative impact on the ranking of your website.

Moving to a mobile-first indexing is a fundamental shift in how Google thinks about the content of the website and how to prioritize its indexation. Until now the desktop version of a website is considered the primary version and the mobile site is treated as an alternative option.

Indexing Google Moving to Mobile First 1Source: Moz (2018)

Mobile-first indexing will change my Google rankings?
Google has previously stated that the mobile content considered friendly will not rank well. It is of course still the case with the mobile-first indexing.

Previously Google has ranked the mobile version of your site on a signal from the desktop version. With a mobile-first indexing, it flips. Google will rank your site’s mobile and desktop based on signals from crawling your mobile website.

Think of your mobile website as the website – now will determine your Google rankings. Google will search for titles, headings H1, unstructured data and other content of your mobile site and use it on your desktop website.

Where a website does not have a mobile version, Google will still index the desktop site to rank. Official recommendations from Google if you have a ‘placeholder’ current mobile version of life – is that it really would be better to have a mobile site from a corrupted or incomplete. In this case, you have to wait to launch your mobile site to be fully prepared.

What should I do for my business website?
Do not panic, Google launched this change gradually, only on the website Google considers ‘ready’ enough for these significant changes have minimal impact. According to Google’s own guidance, if your website is responsive or identical in the desktop and mobile version, you may not need to do anything – this is assuming you are satisfied with your current Google rankings.

This being said, even with a 100% mobile phone responsive site, you’ll want to make sure that the speed of mobile pages, load times and images are fully optimized for the mobile user experience.

What if my business does not have a website for mobile?
It’s 2018, every business should have a mobile version of their website. If you do not – it’s time to pull your socks up. Not only do you risk having a negative impact Google rankings, but you have actively ignore more than 50% of Internet users are looking at the phone.

Desktop version of your business website will still be indexed; However it is possible you will not rank as well as compared to mobile-friendly sites. This can negatively impact your overall Google Digital Marketing Agencies in Southampton rankings for mobile users and desktop users, because Google felt as having a poor user experience.

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