Does your site clearly displays the security padlock for all browsers to see?
Or, if your site is put ‘Not Safe’ memorial in front of the people who land on your site?
If the latter is true, securing your site should be at the top of your to-do list.
Having a non-secure site putting your business at a severe disadvantage.
It planted seeds of doubt about the legitimacy of the browser business.
Moreover, it can significantly limit your opportunities in the ranking in Google search results.
Here are some technical advice, to help you take your website on the ‘Safe’ to ‘Safe’ in a few simple steps.
The site’s security is not that Digital Marketing Company Bath difficult to manage, but it can have great benefits for the reputation and your online conversion rates, so do not just brush the issue under the carpet and hope for the best.
So, what does it mean if a site is ‘Not Safe’?
Your site will be listed as ‘Safe’ if the information contained, received, or sent by your site is not protected. If this is the case, the information at risk of being accessed by third parties, such as government, or worse, a hacker.
See below the icons used by Google to identify the status of the security of the site to the browser. The end goal is to have a clear padlock next to the URL of your site, put you and your site visitors quiet.
Icon that indicates site security
Why your site secure? If you use the wrong protocol to get a connection, update your site is not secure.
Back in the day, the site used the so-called ‘HTTP’ (Hypertext Transfer Protocol) to obtain a strong and secure relationships. This has changed with time, and so should your site.
These days, the site should all get their connection using the ‘HTTPS’ (Hypertext Transfer Protocol Secure). Why? Data sent using this protocol is completely protected and encrypted using TLS (Transport Layer Security) – so that no third party can get the information sent by your site.
Why is security so important sites?
For your site to offer a user experience that is truly enjoyable and safe, your site must use a secure HTTPS protocol. Without it, the browser has no way to know whether your site is trustworthy or whether it is safe to enter personal information.
Having a reliable padlock at the top of your site eliminates the worry may have about whether the site / business is trustworthy, which has the potential to prevent them from submission of any personal or payment details.
The journey of your site users just have to be really smooth, with all the potential barriers to be removed, if you want to reach (and exceed) the conversion targets.
Doubts in the minds of your target consumers will inevitably lead to less conversions, so get sorted security of your site quickly.
Bigfoot site security
Bigfoot website Digital Marketing Companies Bath Look at the top, for example. We place great importance on guaranteeing the security of the complete site. There is a clear padlock next to the URL, which indicates a secure connection – this is consistent across our site.
Do not let security and hosting your site every valuable drive website traffic go and limit your ranking chances.
How can you secure your site?
You need to switch the connection protocol obsolete your site from HTTP to HTTPS new. It’s not as simple as adding ‘https: //’ in front of your URL and hope for the best – unfortunately.
1. Make sure your site using a particular IP address.
First, your site needs its own dedicated IP address from which to make the connection. It must be really special for your business and your location. By sharing an IP address with another site, you are essentially putting your site information and potential customer data at risk of being accessed. It was not worth it.
2. Buy and activate the SSL certificate.
next up, you will need to purchase, activate, and install an SSL certificate for your site.