SOCIAL MEDIA AGENCY – CHOOSING THE RIGHT OF SOCIAL MEDIA PLATFORM

SOCIAL MEDIA AGENCY – CHOOSING THE RIGHT OF SOCIAL MEDIA PLATFORM

As a social media agency, we help businesses create a social media plan aimed at their target audience. However, there are a lot of businesses use social media platforms are wrong. This is why As a social media agency, we aim to help you connect with Digital Marketing Company in Bournemouth the right target audience at the right channel.

Here are some questions that need to be addressed to help you figure out which social media platforms you should use and which are not appropriate for your business.

WHERE IS MY AUDIENCE?

Find out where your audience is a key factor in helping you find what kind of platform is right for you. For example, in China, WeChat mobile applications are very popular and marketers aim their efforts toward the platform in that geography.

In addition to geographic location, it is important to understand what type of devices your audience is using. As some mobile platform more friendly.

WHO IS YOUR AUDIENCE?

Finding out exactly who your audience is very important. This will allow you to understand what kind of platform use your audience. We will help you make buyers ‘persona’, helps you understand who your ideal customers. With this understanding, it will help you understand social media platform from which they they use.

USING WHAT YOUR COMPETITORS?

This is a good starting point, because many of your competitors will have gone through the same stages as you are now. Decide what platform to use.

Make sure you are not just using the platform of your competitors are using without research. This is due to the customer’s preferences change over time, and the use of the platform may have too! Also, a new channel may have been taken out because your competitors do their research. So it is very important to do your own.

WHAT KIND OF CONTENTS OF YOUR AUDIENCE IS NOT THE MOST interact with?


Image Credit: Google Image

Depending on the type of content your audience interacts with depends on what platform is best for your company. As the different channels are better for different types of content.

For example, if you want to share industry updates, company news and white papers. It will be more beneficial for your channels such as LinkedIn and Twitter.

But if you want to share an image-based content. Instagram and Pinterest may be a better option.

video content is best viewed on YouTube – the second largest search engine after Google. Another great platform for video content Snapchat and Facebook, which allows a more interactive approach to video.

WHAT IS YOUR GOAL OF SOCIAL MEDIA STRATEGY?

This is all well and good that you have a social media account. (And it is the right channel). However it would Digital Marketing Companies in Bournemouth not be beneficial if you do not know what your goals and do not have a set plan thoroughly.

Social media can be a goal to increase brand awareness, increasing traffic to your site or it could be to show you are an active member in the social media. Whatever it is, as a trained social media agency. We will create a well thought out social plan in order for you to achieve your goal.