Duplicate content. SEO in the whole world is talking about duplicate and how it can hurt your website rankings in Digital Marketing Agencies Stafford the search engines the content, but they are always comfortable never actually define what duplicate content.
Therefore, there is a lot of misunderstanding around the topic. Similar to fresh content and “marketing content”, there are all sorts of people out there (maybe you are one of them!) Doing crazy things because you think it will “help your SEO”.
Things like rewrite the homepage copy every three months because you heard that it’s good for SEO.
Things like creating content that no one is looking.
And things like shying away from having a useful boilerplate content on your website because you think it negatively affect your rankings.
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If you have not figured it all out, all the above is a myth perpetuated by the fact that most SEO will not take a stand for what something really means and what is not. It is easier to attract broad strokes rather than get into the nuances.
But if you’ve read anything on this site (or two pieces linked to above), you will know that I am not one to shy away from the shades. I believe that we need to think about things more deeply and take a different changes and strategies into account in the context of others that we do and what our industry / competitors also do.
So today, I will try to explain what duplicate content.
What is duplicate content?
Google site itself defines duplicate content in this way:
Duplicate content generally refers to substantive blocks of content within or domains that either completely match other content or similar passable. Mostly, this is not deceptive in origin.
While this is a start in the end does not really get us to where we should go with our understanding. You can use the above to say that some boilerplate legal content at the bottom of your site will negatively affect your rankings, which did not happen.
Instead of trying to arrive at a one-sentence definition of duplicate content, let’s talk about the key types of duplicate content:
The same page is available on multiple URLs on the same domain;
same content on two different websites without canonical tag (or a link back to the original);
SEO elements are the same, different URLs on the same domain
It’s really simple when we talk about what’s going to hurt your rankings, so let’s dig into each one in more detail.
Same full page content, multiple URLs
If the content of your full pages (everything on it, including body copy, images, and all) are available in multiple URLs that determination, returning a 200 status code, and canonical for themselves then you will have a bad time. When you have this, the search engines do not know which URL to the rank and thus they will choose Digital Marketing Company Stafford their preferred (and most likely will not be the person you want to rank).